The systems behind €10,000,000 in ad spend. In your inbox.

Kevin's personal newsletter. Ecom, creative strategy, operations and the AI workflows behind running paid social for DTC brands. Plus the life lessons that come with it.

What lands in your inbox

Personal and straight from the work. What Kevin is building, testing and learning.

01 Personal

Where Kevin is at right now. What he is building, what is working, what is not.

02 Ecom

What is printing in ecom right now. Products, angles, funnels and the brands worth watching.

03 Creative strategy

Hooks, mechanisms and research. How winning ads get found, briefed, tested and iterated.

04 Operations

How the work actually gets done. Briefs, editors, feedback loops and the boring systems that let you scale.

05 AI workflows

The AI workflows Kevin uses every day to research, write and ship ads faster.

06 Life lessons

The stuff nobody puts in a swipe file.

Watch

Longer breakdowns on YouTube.

How to become a Top 1% Creative Strategist

How I find good Hooks for Facebook Video Ads

How to create a Mechanism in ecom that nobody knows in the industry

How to swipe Ads the right way

How I rewrite Native Ads from Scratch

How to breakdown Video-Ads like a Chad

See all videos on YouTube

The Copy Don newsletter

Write ads from systems, not from a blank page.

One email address. Ecom, creative strategy, operations and AI workflows from someone running the work every day.